Roberto Cavalli Launches Special Edition V1PER Sneakers

Exclusive to the Seaport Lab

When British designer Paul Surridge joined Roberto Cavalli last year as creative director, he came with a vision to make the storied Italian fashion house more relevant and contemporary, and to engage with a wider audience. Once synonymous with leopard print and gold, Cavalli has been transformed by Surridge, who describes himself a “relentless modernist” in an interview with Vogue, and draws upon his background in menswear to capture “the play between intellect and function”.

With great respect to Cavalli (whom Surridge calls “a real innovator”), Cavalli 2.0 dips into the craftsmanship of its archives—printed and embroidered leather, denim, patchwork, knitwear, and beading—to reimagine the house codes for the modern woman and man. Taking cues from an athletic and powerful sensuality, Surridge is concerned with “really understanding the needs of a modern woman. And making it cooler, and making it function for many women rather than just one.” For men, it’s about “a guy—slightly cocky, slightly self-assured—who’s a part of a new generation of luxury consumers,” as he told Esquire. “The Italian style is very tailored and elegant, but I also want to make it a fun brand.”      

A beacon of the revitalized Cavalli brand is its new Seaport Lab concept store, which this week hosted the launch of V1PER, Cavalli’s first pair of sneakers under Surridge’s direction. Sneaker authority Highsnobiety and actor Luka Sabbat were in attendance to screen the exclusive short film they created for the collection, and to celebrate a special Seaport edition of the V1PER, available exclusively at the Lab and limited to 50 pairs. The V1PER, which debuted on the runway at Pitti Uomo this summer and also featured in the women’s catwalk show, encompasses two models—a low lace-up sneaker and a laceless design—in five styles. Both share the same chunky sole, molded with a 3D python pattern. Inspired by high-speed trains, the aerodynamic uppers feature a slanted toe profile and a mix of a techno jersey and leather, available in colorful zebra motif prints and flamboyant gold, as well as a more subdued black version with holographic inserts and a triple white style.

As the HQ for the intersection between Cavalli and New York’s creative class, stay in the know by following our site for innovative activations and special drops where Surridge’s new vision for Cavalli can run wild at the Seaport Lab. “To have an opportunity to really stretch yourself like this is very rare and I am very honored to have been selected to do this at Cavalli,” he says.

“The Seaport is the perfect location to connect the renewed Cavalli spirit with the ever vibrant, energetic and forward thinking spirit of New York, reaching out to a new crowd of influential leaders in the various fields of the creative and entertainment industries,” says Andreas Bergbaur, Cavalli’s chief marketing and digital officer. “The Seaport Lab operates as a vivid fashion-culture exchange platform and a creative 
laboratory for Paul Surridge. The store functions as a port to embark and disembark ideas, projects, products, and personalities: it will always feature the newest products, and certain items are exclusive, such as a Vintage Denim collection and the new Seaport exclusive edition V1PER sneakers.” 

Roberto Cavalli Launches Special Edition V1PER Sneakers

Exclusive to the Seaport Lab

When British designer Paul Surridge joined Roberto Cavalli last year as creative director, he came with a vision to make the storied Italian fashion house more relevant and contemporary, and to engage with a wider audience. Once synonymous with leopard print and gold, Cavalli has been transformed by Surridge, who describes himself a “relentless modernist” in an interview with Vogue (link), and draws upon his background in menswear to capture “the play between intellect and function”.

With great respect to Cavalli (whom Surridge calls “a real innovator”), Cavalli 2.0 dips into the craftsmanship of its archives—printed and embroidered leather, denim, patchwork, knitwear, and beading—to reimagine the house codes for the modern woman and man. Taking cues from an athletic and powerful sensuality, Surridge is concerned with “really understanding the needs of a modern woman. And making it cooler, and making it function for many women rather than just one.” For men, it’s about “a guy—slightly cocky, slightly self-assured—who’s a part of a new generation of luxury consumers,” as he told Esquire. “The Italian style is very tailored and elegant, but I also want to make it a fun brand.”      

A beacon of the revitalized Cavalli brand is its new Seaport Lab concept store, which this week hosted the launch of V1PER, Cavalli’s first pair of sneakers under Surridge’s direction. Sneaker authority Highsnobiety (link) and actor Luka Sabbat were in attendance to screen the exclusive short film they created for the collection, and to celebrate a special Seaport edition of the V1PER, available exclusively at the Lab and limited to 50 pairs. The V1PER, which debuted on the runway at Pitti Uomo this summer and also featured in the women’s catwalk show, encompasses two models—a low lace-up sneaker and a laceless design—in five styles. Both share the same chunky sole, molded with a 3D python pattern. Inspired by high-speed trains, the aerodynamic uppers feature a slanted toe profile and a mix of a techno jersey and leather, available in colorful zebra motif prints and flamboyant gold, as well as a more subdued black version with holographic inserts and a triple white style.

As the HQ for the intersection between Cavalli and New York’s creative class, stay in the know by following our site for innovative activations and special drops where Surridge’s new vision for Cavalli can run wild at the Seaport Lab. “To have an opportunity to really stretch yourself like this is very rare and I am very honored to have been selected to do this at Cavalli,” he says.

“The Seaport is the perfect location to connect the renewed Cavalli spirit with the ever vibrant, energetic and forward thinking spirit of New York, reaching out to a new crowd of influential leaders in the various fields of the creative and entertainment industries,” says Andreas Bergbaur, Cavalli’s chief marketing and digital officer. “The Seaport Lab operates as a vivid fashion-culture exchange platform and a creative 
laboratory for Paul Surridge. The store functions as a port to embark and disembark ideas, projects, products, and personalities: it will always feature the newest products, and certain items are exclusive, such as a Vintage Denim collection and the new Seaport exclusive edition V1PER sneakers.”