SJP: A collection by Sarah Jessica Parker

Located at 93 South Street, NY 10038
Open Monday – Saturday from 11-7pm and Sundays from 12pm – 6pm

Sarah Jessica Parker’s first NYC flagship store, a showcase for her beloved shoe line, SJP Collection, is now open at the Seaport.

Imagined as a walk-in wardrobe wonderland, it feels like shopping SJP’s closet in the landmark brick building on the Seaport District’s South Street. Famously known for being hands-on in all aspects of the namesake brand she launched in 2014 (don’t be surprised to encounter her in-store on occasion, helping customers find the perfect style), the well-known New Yorker has overseen every detail of the experience, from the mosaic-tiled foyer to the blush pink walls and couches where you can comfortably lounge while trying on shoes.

The store offers a full selection of SJP’s evergreen styles, as well as more unique and exclusive fabrics and color ways. At the Seaport flagship, the Cosette, Rampling, Carrie, and Phoebe styles are available exclusively in the Expert Satin finish, and the Rampling and Olivia styles are available in Habana Mesh.

Like her Sex & The City Character Carrie Bradshaw, Parker is a footwear aficionado, and every shoe in the collection is handcrafted in Italy by a third generation Tuscan shoemaker; her aim is to offer a luxury shoe at a fair price point. At a time when fashion is oversaturated with basics and minimalism, SJP offers a breath of fresh air. She believes color is a neutral, and happily blurs the line between celebratory occasions and everyday wear, seeing no reason why the two can’t intertwine. Her shoes are finished with a grosgrain ribbon detail—a nod to her childhood memories of wearing ribbons in her hair. From glitter to scalloped edging, diamantes to oversized bows and buckles, each SJP collection shoe is a statement that stands the test of time, and she’s created her “ideal closet” at the Seaport store to share them with the world.