"Fashion is a game. Play it"

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Lauren Farrell is an American fashion designer who entered the fashion game with a line of stadium-friendly sized handbags in 2015. She built a cult following with customized game day bags for female sports fans that wanted to show their style and spirit on game day and beyond. Fans of the brand include Lauren Tannehill, Kacie McDonnell, Sara Blakely and more. As the Lauren Farrell NY (LFNY) brand developed, her line has extended beyond game day and much of her own personal style and mindset has transcended into her pieces. Farrell's own style is relevant, fluid and unique as she can be seen in a flirty floral dress one day and an edgy jacket, band tee and ripped jeans the next. Farrell noticed these various style types were so different but each completely her own and wanted a handbag to match each style, mood or event. Both she and the brand are all about making your own rules in fashion and in life.