The Distinguished Gentleman’s Ride, a worldwide organization dedicated to raising awareness, funds, and more than a few eyebrows for men’s health, will descend upon NYC’s storied cobblestones on Sunday, September 24th.

Far from the rogue element that too often comes to mind, this motorcycle ride puts raising millions over raising hell. Avid motorcyclists with a penchant for dapper dress and do-gooding, this far-from-motley crew is debunking the stereotypes of the rough and tumble biker crowd, trading leather and Levi’s for tailored tweed, ties and the occasional top hat (when not helmeted of course). The bikes too trend toward the elegant, with beautiful classic examples ranging from British café racers to vintage Japanese customs.

The juxtaposition of meticulous man and machine makes for a traffic-stopping spectacle. And that’s the point. A similar scene plays out worldwide, with over 600 rides and upwards of 70,000 riders participating on the very same day, with all proceeds going to the Movember Foundation, with efforts emphasizing prostate cancer and mental health concerns.

“The Seaport partnership gives us a true home on the most historic streets of the city,” Allister Klingensmith, one of the DGR NYC’s lead organizers says. “The partnership takes what is already a great ride for a worthy cause, and turns it into a day-long event that has become a real celebration of the motorcycle community in New York.”

The 2017 ride will be the third year that the Seaport has partnered with the gentry, as they call themselves, to the cobblestones for their lively Finalé Event, where nearly a thousand gents and ladyfolk alike will return from the citywide route aimed at turning heads up and down the boroughs with sights set on causing a stir. Considering the goal for total raised is set at $5 million worldwide and $200K for NYC alone, you could call these particular bikers – rebels with a cause.

The Seaport welcomes the Distinguished Gentleman’s Ride on September 24. See the spectacle of it all from 12:30 to 3pm at the main square at Fulton and Front.